Ads with sex appeal

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Sex appeal in advertising is generally viewed as an effective strategy to attract attention to your brand. The pervasiveness of this approach is evidence of the fact that companies believe it works well. In some instances, sex appeal alone is the attention-getter in an ad, while other times the product presents a natural opening for sexual ad messages. For some companies and products, sexuality is the allure used in advertising to draw attention to an otherwise tame product. No company better epitomizes this than Internet hosting services provider GoDaddy. The company has used a mix of racy television ads and provocative online ads featuring "GoDaddy Girls" to attract visitors in the hopes of converting them to customers.
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Sex in advertising

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SEX APPEAL (ADVERTISING) – The Visual Communication Guy

Since day one, brands have been using sex to sell their products and spark conversations. It draws attention and plays into our most primal human desires: to be wanted and to be loved. Some brands rely on sexual imagery and innuendo more than others, but the ones that do send the same message: this product will boost your sex appeal. Travel back in time to the s, when women — and their sex lives — were buttoned up. Sure, everyone was having sex, but no-one was talking about it openly. Ads had limited, if any, sex appeal. While the ad linked the soap to sex, it honed in on what women wanted: sensuality, intimacy and romance.
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Why Sex Sells…More Than Ever

Could it be that sex actually does not sell? An analysis of nearly 80 advertising studies published over more than three decades suggests that's the case. Wirtz and his co-authors conducted a first-of-its-kind meta-analysis of 78 peer-reviewed studies looking at the effects of sexual appeals in advertising. Their findings were posted online this week by the International Journal of Advertising.
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Subscriber Account active since. Abercrombie Even the most conservative of companies rely on sex to sell their products. It plays into one of our deepest human desires. But since it saturates the market, this means of selling a product doesn't always work. American Apparel is constantly pushing the boundaries with its sex-infused ads.
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